Privacy Policy
v1.0.0
1. About This Policy
This Privacy Policy explains how Leas AA AB (“Deeals”, “we”) processes personal data when you visit deeals.se or contact us.
We comply with GDPR and applicable Swedish data protection laws.
2. Data Controller
Leas AA AB
Org.nr: 559444-6253
Sköntorpsvägen 124, 120 53 Årsta, Sweden
Email: julius.callahan@deeals.se
3. What Data We Collect
3.1 Contact forms
We collect:
name
email
phone number
company name
message content
3.2 Direct communication
We process any personal data you voluntarily provide via email or other communication channels.
3.3 Analytics
We use privacy-friendly and third-party analytics tools including:
Google Analytics
Meta/Facebook Pixel
HubSpot tracking tools
These tools may collect:
IP address (anonymised or truncated where applicable)
device information
browser type
pages visited
referral source
conversion events
Cookies may be used for analytics and tracking purposes.
3.4 CRM & sales processing
We use HubSpot as our CRM system to manage business inquiries and sales communication.
This may include storing:
name
email
company information
communication history
lead qualification notes
4. Legal Basis for Processing
We process personal data under the following legal bases:
Legitimate interest (Art. 6(1)(f))
We process data to:
respond to inquiries
conduct B2B outreach and follow-ups
manage business relationships
improve marketing and sales effectiveness
We have assessed that these interests do not override your rights and freedoms.
Contract (Art. 6(1)(b))
Where processing is required to enter into or perform a business agreement.
Legal obligation (Art. 6(1)(c))
To comply with accounting and tax laws (including 7-year retention obligations).
Consent (Art. 6(1)(a))
Where required, such as for cookies or marketing communications.
You may withdraw consent at any time.
5. How We Use Data
We use personal data to:
respond to contact requests
qualify potential business leads
communicate regarding services
improve marketing and conversion performance
run analytics and advertising campaigns
6. Cookies & Tracking Technologies
We use cookies and similar technologies for:
website analytics (Google Analytics, HubSpot)
marketing and retargeting (Meta/Facebook Pixel)
conversion tracking (Google Ads, HubSpot tracking)
Cookies may be used to:
measure website performance
track campaign effectiveness
personalise advertising
7. Cookie Consent
Where required by law, we request consent before placing non-essential cookies.
You may:
accept all cookies
reject non-essential cookies
adjust preferences at any time via browser settings or cookie banner
8. Data Sharing
We share data with trusted service providers:
HubSpot (CRM)
Google (Analytics / Ads)
Meta Platforms (advertising)
hosting providers
accounting providers
Some providers may process data outside the EU (e.g. USA). In such cases, we rely on Standard Contractual Clauses (SCCs) or equivalent safeguards.
9. Data Retention
We retain data:
inquiries: up to 24 months
CRM / business data: up to 24 months unless active engagement continues
accounting records: 7 years
analytics data: aggregated and anonymised
10. Your Rights
You have the right to:
access your data
request correction
request deletion (where legally possible)
object to processing
request data portability
withdraw consent
Contact: julius.callahan@deeals.se
11. Security
We use reasonable technical and organizational measures to protect personal data.
No system is completely secure, but we continuously improve safeguards.
12. Changes to This Policy
We may update this policy. Updated versions will be published on the Website.
13. Contact
Leas AA AB
Sköntorpsvägen 124
120 53 Årsta
Sweden
julius.callahan@deeals.se
